Not because the model dislikes you. Because from where it stands, you don't exist.
Product name and price aren't a category. Material, brand entity, audience, origin, certifications — that's what the question is about, and it's missing from most Shopify product schema.
Collections are grids. Product pages are specs. An AI Overview lifts a paragraph that answers the question directly — and the only one that exists is on a competitor's site.
The model weights sources it already believes: roundups, forums, review sites. If your name only appears on your own domain, you're a claim. Two citations change the prior.
Shoppers are asking an assistant instead of typing into a search box. The assistant answers with specific products, with a price and a link, pulled from listings it can parse and cite. A product it can't read isn't ranked lower. It isn't in the answer at all, and neither is the click, the comparison, or the sale.
used Google AI Overviews for shopping — tied with ChatGPT as the top AI shopping tool
Capital One Shopping research, 2026 ↗Every one of them already has a home in Shopify. Most stores fill two. The report tells your developer exactly which fields, on which templates, in what order.
Flip the switch. The products that join the answer are the ones that became readable, and the competitor that drops out is the one that stopped being the only option.
Hover a greyed product to see why the model can't cite it. It isn't hidden; it's unreadable.
When an AI Overview answers, clicks on everything below it drop by roughly half. Your product page never gets the visit it used to win.
Assistants name specific products with a price. Those cards come from parseable listing data, not from your homepage or your ads.
“X vs Y”, “best under $120”, “which lasts longest”: the highest-intent questions. Absent there, you lose the buyer before they know you exist.
Twelve real questions about your category, sent to Gemini right now. Every answer, verbatim. Who got named, and whether it was you. About a minute, no signup, nothing simulated.
products.json — titles, types, tags, vendors. No login, nothing installed.
If the answers sting, the written report turns them into five ranked fixes your developer can ship this month — and a re-audit in thirty days to prove they worked.
One-time. No subscription. Refund if I can't deliver.
Personalized to your store, reviewed line by line, delivered as a link + PDF within 48 hours. No subscriptions, no auto-renews, no surprise charges.
“I run the probes, read every answer Gemini gives about your store, and write the fixes myself. If the report wouldn't change what your developer does on Monday, you get your money back.”
Google AI Overviews are the AI-generated answers that now appear above the regular results. They're powered by Gemini, and they answer the shopper's question directly — often naming 2–3 specific brands or stores. If you're not in that answer, the shopper may never scroll down to your link.
We read your public Shopify catalog (/products.json), generate 12 realistic shopping queries from your product types, and send each one to Gemini — the model behind Google's AI Overviews. Then we check whether your store was named in each answer, who was named instead, and whether the model made anything up about you. You see the actual answers.
No. The audit is read-only. We fetch the same public product feed Google can already see and run the queries against Google's Gemini API. Nothing is installed and nothing is written to your store.
SEO tools optimise for the ten blue links. AI Overviews sit above them and write one synthesised answer from ~30 sources — the signals are different: structured product data, answer-format content, comparison pages, citations on sites the model trusts, and an llms.txt manifest. We measure and fix visibility in the answer, not the ranking.
A personalized written report for your store: an executive summary, score breakdown, the exact queries you appeared in and missed (with the AI's answers), competitor share-of-voice, all five fixes ranked by impact with step-by-step instructions your developer can follow, and a 30-day plan. Delivered as a web link and PDF within 48 hours. Thirty days later I re-run the same 12 queries so you can see what moved.
Not today. The report is written so your existing developer or Shopify partner can ship every fix — most take an afternoon. If you don't have anyone, email me and I'll point you at vetted developers who've done this work.
Rolling out. Google is the biggest shopping discovery surface, so that's where we start. As other engines go live they're included in the audit at no extra cost.
No. The only thing for sale today is the one-time $149 audit. Monthly monitoring is on the roadmap; audit customers get first access. If I can't deliver your report, you get a full refund.